A blog by Jodie Taylor
Audiences Put simply, audiences are people who give their attention to something. This might include people who congregate around an event or spectacle or the readership of a newspaper or blog. Mediated engagement with the world is not a transparent … READ MORE
Mass communication and mass media permeate our society. At its most basic level, we can think of communication as the exchange of information or meaning. A medium, or media, is a technology which mediates this exchange. In this lesson, we are going to take a look at some of the key terms and theories of media studies. In particular, we’re going to explore the extent of the mass media influences its audiences.
