Tag: mass culture

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Cultural Mainstreams Tutorial Task

Cultural diffusion is the process of one culture influencing another and has existed for as long as humans have. However, determining the ethics of the use of another culture’s aesthetic is not always an easy task as it can be difficult to determine the point at which one crosses into the unethical terrain of cultural appropriation. This tutorial activity is designed to help us understand the way cultural artefacts are subsumed into the mainstream and how to avoid cultural appropriation.

Jodie Taylor2 Comments

Making Sense of the Mainstream

The mainstream is a value-laden category that frequently derives its meaning in association with its multiple corollaries such as counter-culture, subculture, underground, indie, folk, alternative, experimental and avant-garde. In this lesson, we problematise our perceptions of mainstream culture and examine … READ MORE

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Media Effects

Mass communication and mass media permeate our society. At its most basic level, we can think of communication as the exchange of information or meaning. A medium, or media, is a technology which mediates this exchange.  In this lesson, we are going to take a look at some of the key terms and theories of media studies. In particular, we’re going to explore the extent of the mass media influences its audiences.